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Rowntree's Fruit Gums are circular sweets formerly made by Rowntree's, who were later acquired by Nestlé. There are five flavours, each of a different colour: strawberry (originally raspberry), orange, lemon, blackcurrant and lime.
The sweets were introduced in 1893, and originally marketed as Rowntree's Clear Gums - "The nation's favourite sweet" - and were available in twopenny tubes and sixpenny packets. In addition to the traditional roll packaging, they were available in a larger-volume box containing the sweets in the shape of the fruit or part of the fruit that the flavour represents.
In 2020 Nestlé have made the move to manufacture Fruit Gums solely in the bag format. The sweets in the bag format are the traditional fruit shaped sweets which are a little lighter than the previous round shapes sweets found in the tubes. The new bags are recyclable through the Terracycle scheme. Rowntree's Fruit Gums changed their recipe and are now vegan friendly.
In 2022 due to growing pressure from consumers. Rowntree's reintroduced tubes of vegan Fruit Gums. There is growing pressure,from consumers to have a non vegan friendly and vegan friendly product.